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4.8 out of 5 stars
Convert!: Designing Web Sites to Increase Traffic and Conversion
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1 of 2 people found the following review helpful
on March 25, 2015
Format: Kindle EditionVerified Purchase
Awesome
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1 of 2 people found the following review helpful
on March 25, 2015
Format: Kindle EditionVerified Purchase
Highly recommend. This book is an awesome resource to improve conversion. There are a few outdated sections (already) but very solid concepts. Hat's off Ben, nice job.
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0 of 1 people found the following review helpful
on January 6, 2015
Format: Paperback
I recouped my $16 investment for this book about 15 pages in. I gained about $10K worth of knowledge about 50 pages in. After reading the lean startup, I had many questions unanswered. This book answers all my questions about value proposition and more!
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2 of 3 people found the following review helpful
on January 1, 2015
Format: Kindle EditionVerified Purchase
I've had a profitable web-based business for going on 14 years and I've read a good number of marketing-related books and material in that time. "Convert!" is the first book I've read that COMPLETELY changed the way I look at users and what makes websites sell.

A lot of books focus on how to write killer copy or headlines, how to optimize your site for search engine traffic, etc. The result is that you don't end up with a very clear game plan. Maybe you try to find traffic from a bunch of seemingly-related keywords; you then put together a site based on something you see someone else doing that looks like it might work. Maybe you put together a "long copy" super sales page because a lot of marketers swear by them. When it doesn't work, you try something else completely different--another blind guess. There's no real clear idea of what you need to do and how you can accomplish your goals.

That all changes after you read "Convert!" Ben Hunt shows you how to identify markets, how to understand customer motivations and what's driving each segment of customers, and based on his concept of an "Awareness Ladder," how to give the customer exactly what he/she wants. He shows you how to organize your website into a sales funnel with each page (even the non-sales pages) having a clearly defined goal and purpose. He then gives you a specific outline for how to fine-tune and improve your conversions one step at a time.

It took me about three days to read through this book. Now that I'm done, it's given me a totally new perspective as I look at my website. I now have a clear idea of how to improve my business and how to get more traffic and conversions.

I highly recommend that you read this book. At the very least, his extensive case studies and examples will give you some new ideas you hadn't considered; at best, it'll completely change your perspective and you'll think, "I know exactly what I need to do now!"
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0 of 1 people found the following review helpful
on December 26, 2014
Format: Kindle EditionVerified Purchase
Great book, has really added some talking points in my pitches about web strategy, and any book that gives me something to talk to clients about (and make myself sound smarter) is always 5 stars.
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0 of 1 people found the following review helpful
Format: PaperbackVerified Purchase
Excellent Book illustrating the complexity behind conversion.
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0 of 1 people found the following review helpful
on December 1, 2014
Format: PaperbackVerified Purchase
Amazing book!
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1 of 2 people found the following review helpful
on September 18, 2014
Format: PaperbackVerified Purchase
Ben Hunt is one of the best sources of website creation
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1 of 2 people found the following review helpful
on September 4, 2014
Format: Kindle EditionVerified Purchase
This book is must have for any website owner. Learned a lot and now I see limitless possibilities waiting to unlock
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0 of 1 people found the following review helpful
on July 8, 2014
Format: PaperbackVerified Purchase
Nice book, very helpful, practical.
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