Customer Review

5.0 out of 5 stars This is a superb book, January 15, 2007
This review is from: The Long Tail: Why the Future of Business is Selling Less of More (Hardcover)
There are so many things I like and admire about this book. Here are just a few:

1. It has a beginning, a middle, and an end. Unlike best-sellers like Freakonomics and The Tipping Point, it is not just a collection of anecdotal incidents with potential explanations. It is a complete theory of what's going on with Internet retailing. It all hangs together.

2. It is well-illustrated, not only with word stories, but with graphs, charts, tables, and other aids to understanding.

3. It is extremely well written and understandable.

4. It is very timely. As an author in "the long tail" myself, I appreciated the up-to-date examples and the seamless way the author moves between classical economic theories and the most modern hypotheses.

5. The narrative moves readily from chapter to chapter, building the case for the author's theories and explanations without any jarring jumps or gaps in logic.

I could go on, but you get the idea. I recommend this book to anyone who is trying to understand how and why the Internet is changing the world of production and retailing in so many niches, not only that it is changing them.
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