7 of 9 people found the following review helpful
A clear understanding of big data for marketers,
This review is from: Taming The Big Data Tidal Wave: Finding Opportunities in Huge Data Streams with Advanced Analytics (Hardcover)
I am a marketing professional and use data all the time to make decisions. I rely on other team members with technical background to validate consumer insights via all the data my company has. I need people who do deeper analytic to support me. Big data is a topic that intrigues me, so I decided to check this book out. My main concern going in was that it would be way over my head. I was pleasantly surprised at the way the topics are presented. There were a few spots where the technical details escaped me, but overall, I got most of the concepts and how they can apply to my situation. I may not be someone who will be doing these analytic personally, but I will be working with those who produce them. And, more importantly, needing to apply the analytic as part of my job. This was a great book for someone like me to gain an overall understanding of what big data is all about and how a company like mine can effectively capture and analyze it. Mr. Frank's must have had marketers in mind when he wrote his book. I would highly recommend it.