0 of 4 people found the following review helpful
Great cup of nonfiction flavored w/ a hint of fictitious fib,
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This review is from: Pour Your Heart Into It: How Starbucks Built a Company One Cup at a Time (Paperback)First of, this is a marketing propoganda written by Howard Shulz to impart familiarity and intimacy for his company. To this extent, it is an emotional, inspiring, and enthusiastically well written piece, and it successfully leaves me understanding the company all the more. It is a great read and very fun to read. I feel a certain understanding for Starbucks now... but... it is true?
I was too young to experience what Starbucks was like back in the good old 80's when it all got started and I didn't wasn't much of a coffee drinker during the 90's. I'm not sure what it was like in the past, but I know for a fact that on the majority, Starbucks of present falls far below the ideal and vision that Howard Shulz paints in this book.
The idea and vision is so picturesque when you read it that you almost forget about the actual experience of your most recent visit at a local Starbucks. I've visited some Starbucks in which the espresso drinks were too sweet, coffee was not brewed correctly, and the baristas just plain rude. Often times, I don't get greeted. Nor do I get a thank you for your patronage. Don't get me wrong there are some great employees working there, but on the whole, they fail to live up to the expectations presented in this book.
Where's the romance? The camaraderie he envisioned in his original Starbucks? Maybe it existed long ago, but it certainly does not exist anymore. The romance of hearing milk frothed is no longer romantic or even "cool." The baristas lack the qualities that Shulz portrayed in the Italian baristas.
Read this book for the enjoyment of it, and come away knowing that a disparity exists between Shulz's romantic vision of the espresso experience and the actual experience of today.
If you hope to start your own coffee shop or any business for that matter. I would highly recommend this book for its attempt and success at providing vision and guidance and experience in starting your own coffee shop (or business). In that respect, you will be richer for reading the book.
But just don't read it and believe that the ideals envisioned in this book still stands as it is today. Starbucks is far from this picture of perfection. They must crack down on quality and go back to its roots - the EXPERIENCE. 4 stars for a very enjoyable and inspiring blend of fiction/non-fiction!