Customer Review

5 of 5 people found the following review helpful
5.0 out of 5 stars Finally, the REAL barriers to innovation are addressed!, June 29, 2009
This review is from: Conquering Innovation Fatigue: Overcoming the Barriers to Personal and Corporate Success (Hardcover)
Conquering Innovation Fatigue is an important and much-needed contribution to the innovation literature. If you have any interest in innovation, this book is a must read.

The book recognizes that the struggle corporations are facing to provide real innovation is complex and goes far beyond a lack of good ideas. On the contrary, there are behavioral, organizational, and external challenges that are the real culprits for squelching innovation.

The book addresses 9 "fatigue factors," providing compelling case studies and practical advice on overcoming these barriers to innovation.

Conquering Innovation Fatigue also introduces a new paradigm for thinking about innovation . . . the "Horn of Innovation." I found it a well-thought-out and particularly intriguing metaphor for enhancing success with innovation.

As I read the book, I couldn't help but feel overwhelmed at the task faced most major corporations to improve innovation. With so many potential barriers, where should one start? I would have appreciated if the book had contained some sort of assessment to help prioritize which of the 9 fatigue factors to tackle first. An easy thing to fix, and hopefully something that will appear on the book's website in the future.

Walter Reade, Ph.D.
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Location: Appleton, WI United States

Top Reviewer Ranking: 311,298