4 of 5 people found the following review helpful
Ground-breaking Book on Becoming a Celebrity as a Business Credential,
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This review is from: Celebritize Yourself: The Three Step Method to Increase Your Visibility and Explode Your Business (Paperback)
"Celebritize Yourself" by Marsha Friedman is a unique business marketing book that provides a simple strategy and plan on how entrepreneurs can become celebrities in their field to promote their business or cause. By becoming a known and recognized expert in your field, you become a celebrity in that industry.
What is refreshing about this book is that Friedman teaches readers that being a celebrity goes beyond the Hollywood stereotype. Being a celebrity is not simply being superficially famous. It is about responsibly using that celebrity role to further the business and causes you believe in. It is about attaining credibility. One of her recommendations to attain credibility quickly is to become an author of a book. It is hard to disagree with her reasoning.
What separates this book from every other book I have read is that Friedman encourages readers to introspect into the reasons why they would want to become a celebrity, their expectations, and how they intend to use this role. Through this process, there is a realistic setting of expectations and a grounding process.
Friedman excellently makes the case of why entrepreneurs should aspire to be celebrities so that a greater mission and purpose can be better served, not simply for the fame itself. In her philosophy, becoming a responsible celebrity in your field is a respectable endeavor to achieve.
Overall, I found "Celebritize Yourself" an easy and pleasant read. It felt personal to allow my mind and feelings wander and explore the different possibilities. The book has strengthened my resolve to use the celebrity role as an additional professional credential and business marketing tool.
If you are an entrepreneur or marketer, do yourself a favor and read this ground-breaking book.
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