Customer Review

1 of 1 people found the following review helpful
5.0 out of 5 stars New Approach to Marketing, December 4, 2012
This review is from: Marketing in the Participation Age: A Guide to Motivating People to Join, Share, Take Part, Connect, and Engage (Hardcover)
In our highly connected world, the old marketing "push" at consumers no longer works. They now have access to more information about products and services than ever before, and can choose whether or not to receive our messages. Middleton explains why we need, and how to encourage people to "participate" with our brands - to take action. The Participation Way modifies the ages-old self-determination theory and applies it to marketing. The book is thought provoking and insightful, and gives today's marketers a new plan for engaging participants where and how "they" want.
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