Customer Review

16 of 18 people found the following review helpful
2.0 out of 5 stars The Big Red Herring, September 16, 2006
This review is from: The Big Red Fez: How To Make Any Web Site Better (Paperback)
Let me first say that I'm a huge fan of Seth Godin. That being said, this is not one of Seth's better works. A better title might have been: The Big Red Herring: A few of my web page pet peeves.

Here's how the book breaks down. There are a total of 111 pages. There are 46 mini-critiques which are comprised of one page with a single B&W screenshot of a webpage or email and a facing page explaining what you're looking at. These pages are usually only about 3 - 4 paragraphs (half the page). Of the 46 mini-critiques, 7 are about emails. This leaves 39 mini-critiques about actual websites.

I think that for the money we should have had at least a few of the screenshots in color, particularly the one where Seth tells us that the buttons are the wrong color, but doesn't mention what color they are. We don't know, we're looking at a B&W picture.

There are only about 13 unique insights. So each insight is repeated an average of 3 times. In the book Seth himself says, "Redundancy is often the enemy of a great web experience". Well, ditto for the book experience.

The first web site listed on Seth's recommended site list is the book's. You'll find that the only content on the web site is directed toward selling you the book that you're already holding. There are no extra web site critiques or examples. What's the point? As Seth himself would say, "Where's the banana?"
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Showing 1-3 of 3 posts in this discussion
Initial post: Nov 17, 2013 7:43:11 PM PST
transponder says:
Good review, but 'comprise' doesn't mean 'forms', it means 'consists of'. Check almost any British author. The American modern usage is just a mistake perpetrated endlessly.

In reply to an earlier post on Nov 18, 2013 6:43:13 AM PST
MarsMan says:
If the American usage of the English language is keeping you up at night, you're not gonna (sic) get any sleep for a while.

In reply to an earlier post on Feb 22, 2015 4:01:49 PM PST
Last edited by the author on Feb 22, 2015 4:02:49 PM PST
transponder says:
I love American usage -- just not when it's wrong, confused, and confusing.
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