Customer Review

83 of 86 people found the following review helpful
3.0 out of 5 stars The business of design... not design of design., January 12, 2006
This review is from: HOW Magazine (1-year) [Print + Kindle] (Magazine)
This would be a great magazine for someone who either owns thier own design business, a pro freelancer or an art director who is high up on the food chain in an agency. Not very good for an entry-level design student such as myself. This magazine is first and foremost about the business of graphic design: how to promote your business, attract and retain clients, how to deal with a team of designers.

There are very little, if any, how-to's or design theory covered in this magazine. There isnt even much in the way of showing off of good design examples. Only some examples of "best-of" works that you have to really search for, and there isnt much in the way of advanced critiques of said works.

The "Guide To Self-Promotion" special section for subscribers was probably most benificial for me, because there was a nice little section on resume's and interview tips. However, you will find that most of that info can be found for free on the internet anyways.

As with many other reviewers, I'm a tad disgruntled at shelling out $29.99 for a bi-monthly magazine, 70% of which contains advertisments for different stock-image houses and specialty paper manufacturers. It is very difficult to "flip" though this magazine as every 10 pages or so you will find a paper manufacturer's ad printed on a thick card-stock sample. It is hard to stay concentrated on reading the articles when you are constantly fighting and struggling with the pages to stay open and flat.
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Showing 1-1 of 1 posts in this discussion
Initial post: Mar 12, 2007 2:12:45 AM PDT
You know, I've always noticed the same problem with the "breaks" (or paper stock ads) between articles to be a nuisance, too. It'd be great if they created a Stock Paper section at the rear of the magazine to help with that, but then again it's all about real estate when it comes to ads.
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