Automotive Deals Summer Reading Shop Women's Clothing Learn more Discover it Look Park Fire TV Stick Sun Care Handmade school supplies Shop-by-Room Amazon Cash Back Offer TarantinoCollection TarantinoCollection TarantinoCollection  Amazon Echo  Echo Dot  Amazon Tap  Echo Dot  Amazon Tap  Amazon Echo Starting at $49.99 All-New Kindle Oasis STEM Segway miniPro
Customer Review

31 of 37 people found the following review helpful
4.0 out of 5 stars Why Google matters, October 21, 2009
By 
This review is from: Googled: The End of the World As We Know It (Hardcover)
Vine Customer Review of Free Product (What's this?)
"Googled" by Ken Auletta chronicles the rise of Google from its auspicious origins within the labs of Stanford University to its becoming perhaps the most influential technology company in Silicon Valley today. Mr. Auletta, who has covered the media and technology industries for many years, has drawn on his many dozens of personal interviews with key players to tell this remarkable story as only he can. Full of interesting anecdotes, insight and analysis, this highly readable book explains why Google matters a lot to consumers, businesses and policy makers.

Mr. Auletta excels at writing Google's corporate history, dedicating individual chapters to each year of its development from 1999 through 2008. Like many Internet success stories, we become acquainted with Larry Page and Sergey Brin, two (more or less) socially-awkward but undeniably brilliant persons who have remained true to their vision of making information accessible to end users via the Internet. Mr. Auletta explains that Google's focus on perfecting its proprietary search algorithms has proven to be widely disruptive to technology and media companies alike; while its control of information has garnered attention from governments and non-governmental organizations who are concerned about issues of corporate power and personal privacy.

Mr. Auletta discusses how Google's growth has posed challenges within to its management, corporate culture and strategy. While generally praising Page and Brin for their decisions, Mr. Auletta is concerned that Google's founders, who have yet to be confronted with the kind of adversity that afflicts most business owners, could be overlooking some of the external threats to the company's long-term viability; chief among these are what Mr. Auletta believes are legitimate public concerns about the use of private information for profit. Yet, it is clear from the author's thoughtful analysis that the technology and data Google collects has uniquely positioned the company to continue to take advantage of, if not define, the media/technology landscape for the foreseeable future.

I highly recommend this book to everyone.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Be the first person to comment on this review.

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in
  [Cancel]