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Good Company Could Spark a Movement,
This review is from: Good Company: Business Success in the Worthiness Era (BK Business) (Hardcover)
Laurie Bassi and co-authors have established criteria and rating of Fortune 100 as Good Companies, launching a market-based direction for corporate citizenship in "the worthiness era". While executives, entrepreneurs and business leaders should know what drivers will distinguish their companies beyond financial performance, I suspect even greater impact may come from middle managers, professionals and rank-and-file employees absorbing this material.
As the Occupy Wall Street movement has identified, many people have lost faith in companies and are highly suspicious of corporate integrity. (Not surprisingly, those rated lowest by the McBassi team will be familiar targets for low public opinion, in financial services, oil and gas industries.)
While publicly available metrics support the analytics in Good Company, the clarity of the underlying message could ignite revolutionary thinking with employee groups and teams. They will find guidance and strong evidence here, should they wish to pull attention and commitment from colleagues.
Reading this book, my hand raised in a fist above my head, a couple of times. I'm inspired to make sure my own company a good one.