Customer Review

12 of 13 people found the following review helpful
5.0 out of 5 stars This is what you need to read if you want to succeed., April 8, 1999
By A Customer
This review is from: Rules For Revolutionaries (Hardcover)
It doesn't matter if you're already on the barricades or just a Walter Mitty dreaming of turning your garage into a factory, you'll want to read this book. Actually, you'll need to read this book. It tells you how "create like a god, command like a king, and work like a slave" (no, Kawasaki didn't write that himself but he was smart enough to quote one of the best: Brancusi). Better than telling you though, Kawasaki shows you with plenty of examples for each stage of this process. And unlike a lot of the business books I read, this is not just a book about marketing, product development, etc., etc. Kawasaki relates each stage of this 3-step process to a broad audience and always shows the important principles behind each. For once, I can honestly say that the subtitle of a business book is truthful (a manifesto for creating and marketing new products and services). In fact, it may even be a bit limited. I've gleaned information from here that I've found very useful just for the everday business of living.
This is definitely on the top shelf of my library.
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4.2 out of 5 stars (130 customer reviews)
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