Winter Driving Best Books of the Month Valentine's Day Shop Learn more nav_sap_SWP_6M_fly_beacon King easycohice_2016 All-New Amazon Fire TV Subscribe & Save Valentine's Day Cards Knock snow out cold Amazon Gift Card Offer chiraq chiraq chiraq  Amazon Echo All-New Fire Kindle Paperwhite Prime Exclusive Savings in Video Games Shop Now Sale
Customer Review

3 of 4 people found the following review helpful
5.0 out of 5 stars NOW I understand Behavioral Economics...., July 17, 2009
This review is from: Snap Judgment: When to Trust Your Instincts, When to Ignore Them, and How to Avoid Making Big Mistakes with Your Money (Hardcover)
I really enjoyed this book. I never knew it could be such fun to learn about finance or that it could be easy to master complicated ideas. Adler breaks down complex concepts into their simplest parts so that even a non-financial type (like me!) now understands behavioral economics. As a result, I view my financial decisions in a completely new way and will never look at a stock or bond the same way again. Or at the way I make a decision. He shows how intuition and analytic reasoning can conflict when making decisions (and can lead us to make the wrong one). Adler writes clearly, in a lively conversational tone. He makes it fun to learn by interviewing experts ranging from Nobel Laureate economists to gambling casino owners. (I particularly enjoyed the example of mathematical advice from an English horse racing bookie -- now a Professor at the Wharton School.) The book is very well researched, but Adler uses his own words, too, to write a fresh view of the world of personal finance/stocks/bonds/insurance, etc., and what happens when they collide with our inner psychological world. I recommend this book to anyone interested in learning about how they REALLY make decisions and how they can then use that knowledge to invest more profitably. The frequent short quizzes -- devised by financial or psychological experts -- were fun to take, and the results were surprising. This book could be subtitled "The Book of Surprises." For instance, I never knew before that horse racing, tennis, football and mutual funds had so much in common, but I sure know it now. Truly a great read, highly recommended to laymen and experts alike.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

Be the first person to comment on this review.

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in