1 of 1 people found the following review helpful
Superb Relationship Selling and a FREE Physician CRM Report!,
By A Customer
This review is from: 360 Degree Selling: How To Sell Biotechnology Products (Pharmaceutical Selling) (Paperback)
This is a superb book on pharmaceutical relationship selling. The book provides an in-depth look at the different physician personality and prescribing styles, which is really what you need to know in today's crowded marketplace. All of this background information shows you the skills that you need in customer relationship management (CRM), in pharmaceutical selling. An added bonus is the the free physician CRM report that the publisher provides to all purchasers of the book. The 360 CRM Sales Strategy Report provides you with the complete relationship building information that you need to be successful with your physicians. I used it on one one my most difficult doctors, and it was right on the mark! This book really gives salespeople the added edge that is needed today.
(14 customer reviews)