6 of 7 people found the following review helpful
Very Fluffy Book,
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This review is from: Blog Marketing: The Revolutionary New Way to Increase Sales, Build Your Brand, and Get Exceptional Results (Hardcover)
I found this book to be pretty much fluff. There were entire chapters devoted to tired marketing truisms about the need to communicate with my customer. I expected deep information on blogging - I wouldn't have bought the book if I didn't feel the need to communicate with my customer.