17 of 21 people found the following review helpful
Great Writing with Sketchy Conclusions,
This review is from: Built to Last CD: Successful Habits of Visionary Companies (Audio CD)
I don't think a lot of people realize that Built to Last was published in 1994. It is only with the skyrocket popularity of Good to Great (published in 2001, but a bestseller in 2005) that Built to Last has re-graced bookshelves at all. The technical aspects of the writing are wonderful, weaving convincing arguments the way a high school lyricist weaves urban tales for his friends. And with the same result: the study doesn't hold up, especially not with the 11 years of hindsight we have on it. For starters, much of the research is on consistent growth and performance of specific companies against the general stock market, from 1926 to 1990. While the author correctly points out that this era covers a fantastic amount of change, he wrongfully dismisses that point, continuing to build his thesis on the shaky foundation that "what worked through the 1950's and 1960's is bound to work today". "Built to Last" is an interesting business history, but a terrible roadmap for success.