Customer Review

102 of 124 people found the following review helpful
5.0 out of 5 stars What is wrong with this picture....???, March 6, 2012
This review is from: This Will Make You Smarter: New Scientific Concepts to Improve Your Thinking (Paperback)
I am enjoying the concise and stimulating essays gathered together in This Will Make You Smarter. There are a number of positive reviews that paint a clear picture of this book, but the skewed one-star review by Open Sesame dated March 6, 2012 compels a rebuttal. This reviewer is apparently knowledgeable enough to judge the book to be devoid of new ideas, yet I expect most readers will find, as I have, an ample number of fresh ideas within their experience to stimulate thinking in new directions. Open Sesame is miffed to have purchased the book upon later discovering that the contents are available for free at the Edge web site, but this information is available through Amazon's "look inside" feature which displays a substantial amount of the book contents and the introduction describes how it was developed through the dialogue at the Edge web site. I find a touch of irony in such a smart individual broadcasting their own blunders. There is also a derisive implication that with the book contents being available online that it would be foolish to order the book; this doesn't recognize the perspective of many people who prefer the format and convenience of reading a physical book over that of reading online. Secret agent Maxwell Smart had a favored phrase that sums up the perspective of Closed Sesame: "He missed it by that much....."
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Showing 1-3 of 3 posts in this discussion
Initial post: Apr 15, 2012 8:12:52 AM PDT
Last edited by the author on Apr 15, 2012 8:13:20 AM PDT
Carnamagos says:
Your rejoinder really doesn't address the reviewer's complaint about misleading marketing. If a book title trumpets that the book is offering "new ideas", then I expect those ideas to be truly new, in a chronological sense, and not simply new to me, personally. That appears to be his point, as well.

In reply to an earlier post on Apr 15, 2012 8:24:24 AM PDT
John Odell says:
How can the writer know what will be new to you, in particular? If you are incredibly well informed, then very few books will have something new to present to you. On the other hand, if the book is being offered to a broader audience, then it stands to reason that it will offer new ideas to them, in aggregate. And, cut some slack, the marketing guys will always put a robust spin on the dust jacket.

Posted on Apr 25, 2013 1:17:09 PM PDT
Last edited by the author on Apr 25, 2013 1:31:22 PM PDT
Not exactly a review of the book... just a bunch of quibbling bordering on a personal attack on some random guy. If I wanted to read a bunch of pithy remarks I'd got to the Fox News website or the Atlantic.com.

Yours was not a constructive post. Help this forum inform prospective buyers by focusing on the product and not using it as a platform for personal frustrations...we're all smart enough to judge product reviews for ourselves.
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