1 of 2 people found the following review helpful
I agree: Even better the second time around!!,
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This review is from: The Experience Economy, Updated Edition (Paperback)
Like others who strive to make a difference, I've been a huge fan of Joe Pine's since the release of Mass Customization and got the First Edition of the Experience Economy as SOON as it was out. When I saw that there was an updated edition, I pre-ordered. Having just finished reading the updated version and given it with the highest praise to one of my friends who is an economist, I find myself on Amazon to order all the remaining copies in their inventory (at least for today!).
This book is a bible! It really IS BETTER (and I can't believe that it could be) the second time, and has so much to offer those who are stuck in the Services Economy. It will always be on my shelf for easy reference and I will make sure that others have the opportunity to see what they do differently (and to change what they do).
Every client and sponsor of my experiences is going to receive a copy of this book as a gift. Congratulations to the co-authors, to the businesses who blazed the trail and to all who have been putting on experiences!