1 of 1 people found the following review helpful
The right way to tell your story
, October 24, 2011
This review is from: Power Sales Writing, Revised and Expanded Edition: Using Communication to Turn Prospects into Clients (Paperback)
How many times have you gotten a sales email, looked at it long enough to realize it's a sales email (maybe 3 seconds), and then hit delete? Too many times to count, I bet.
Sue's method for planning, writing and checking is not only simple, it's exactly how all messages should be written. It doesn't matter what you are trying to communicate--follow these rules and you will see an immediate improvement! Most of us don't realize we are "selling" ourselves every time we write or respond to an email, whether it's to our boss, our friend or our kids, but those messages further paint a picture of who we are and what people can expect from us. So, if you were going on the McNeil-Lehrer show or Ellen, wouldn't you plan and practice what you wanted to say? Put the same efforts outlined in this book into your emails, and you will see a difference in how your audience responds.
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