19 of 25 people found the following review helpful
Link Building Chapter Saves this Book,
This review is from: The Art of SEO: Mastering Search Engine Optimization (Theory in Practice) (Paperback)
Chapter 7 "Creating Link-Worthy Content and Link Marketing" saves this otherwise mediocre book. While this 555-page tome contains lots of information, it lacks few new insights or gems. With four authors, where was the editor?
2 stars: Overall
5 stars: New information about the importance of link building makes Chapter 7 a must read
1 star: The book fails to mention free seo/web developer toolbars from SEObook, SEOmoz and Chris Pederick
1 star: In the midst of citing research from SEO industry cronies, the authors forgot to attribute The Long Tail to Chris Anderson, citing a derivative work instead.
1 star: The book lists accolades from dozens of respected industry leaders and published authors, but the content fails to live up to this hype. Quid pro quo?