18 of 19 people found the following review helpful
1st Edition changed my life, this one's even better,
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This review is from: Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (Paperback)
The biggest compliment I can give this book is that the 1st edition changed the course of my professional career. Using the foundation I got from that book in AdWords, I left the job I was in and opened up a company focused on helping business owners create and manage their own AdWords accounts. That was 5 years ago and not a day goes by that I don't apply the principles laid out in the 1st edition to campaigns I manage for clients.
What that 1st version did so well and the 3rd version does even better is makes sure the reader understands the underlying principles and strategies of AdWords in an entertaining, easy-to-read manner. Yes, it lays out the technical aspects of getting your campaign up and running which is important. But the technical stuff you can learn anywhere. What really separates the winners from the losers in AdWords is applying it strategically to meet your marketing objectives. I've found no one who does that better than Perry and Todd.
Whether you're just getting started with AdWords or have been using it for a while, this book is a must-have on your bookshelf and well worth the small investment of time and money.
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Showing 1-4 of 4 posts in this discussion
Initial post: Aug 1, 2012 2:47:12 PM PDT
Farrukh Naeem says:
Hi AK - can you explain a little more WHY the 3rd edition is better? If I have the first one, why should I buy this one - what is the additional value?
In reply to an earlier post on Aug 17, 2012 11:05:48 AM PDT
That Choon says:
I've absolutely no information technically to answer your question, BUT six years thus far has passed since the first, there has been updates/additions probably beyond your wildest dreams, I would recommend it so you are current. Why would you try to use old out-date information?
In reply to an earlier post on Aug 17, 2012 11:05:49 AM PDT
[Deleted by the author on Aug 17, 2012 11:06:08 AM PDT]
Posted on Jun 26, 2014 1:04:07 PM PDT
Perry Marshall says:
Would you be willing to give us permission to use this review as a testimonial for the 4th Edition of The Ultimate Guide to Google AdWords book that is coming out later this year? We'd be happy to send you a copy of the book when it comes out. If so, please email my assistant Lorena at email@example.com.
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