22 of 23 people found the following review helpful
Beautiful and excellent for a diverse audience,
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This review is from: Visual Language for Designers: Principles for Creating Graphics that People Understand (Hardcover)
This is one of the best books around on applying (perceptual/cognitive/research) psychological principals to graphics and visualizations. This book really stands out for three reasons, it's concise (but not overly brief) discussion of relevant psychology (memory/cognition/perception) plus the incredible examples for graphic designers and the set of references. The closest competitors are books by Few Now You See It: Simple Visualization Techniques for Quantitative Analysis (which covers similar psych issues but is horribly wordy) or Information Dashboard Design: The Effective Visual Communication of Data (which reads well but focuses more on clean scientific graphs) or the famous books by Tufte . Relative to other books, this one has a great deal more information on how to integrate art with information. After the book you will see graphics and think about how a designer could have done a better job in guiding the reader's eye to the intended information in a poster or how to design a better handout showing a process like how part of the body works or how to put together a complicated device. The graphics in the book REALLY stand out and support the authors writing. As a researcher I hate to see people state "facts" or "hypotheses" about how people think without providing supporting evidence. This book has a very respectable set of references. So, rather than pontificating about the "right" way to do graphics there are references to relevant (experimental psych) articles.
Basically, this book is the complete package. It could be a great coffee table book or on a shelf in a scientific library.