1 of 2 people found the following review helpful
Great book for students.,
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This review is from: MKTG 7 (with CourseMate with Career Transitions Printed Access Card) (Paperback)
Nice book, clear explanation, funny pictures, fresh information about marketing researches. Love this book, but try to get a used edition, cuz i beleave it`s not worths it to get such an expensive book.