20 of 23 people found the following review helpful
Marketing that Thumps You in the Chest,
This review is from: The Impact Equation: Are You Making Things Happen or Just Making Noise? (Hardcover)
Why would you buy The Impact Equation? There's a heap of marketing books. A quick search on Amazon yielded over 700,000. Most are irrelevant. Here's why I found The Impact Equation different...
I read it and it does something very unique. It focuses on results and timeless techniques to get them. There are no tricks, silver bullets, or single venue gimmicks. It's about human behavior and fulfilling compelling needs in consumers, for good; which I'm assuming is why your business exists.
I recommend you read it.
Okay, if you're still here, let me share a little more about why I liked the book, annotated the book, and changes several client campaigns to reflect it's principles.
I make my living in the digital marketing space. It's a fiercely competitive and challenging space to consistently achieve successes. There are tons of us digital marketers and the landscape is always changing. What? MySpace is coming back? See.
Likewise, there are lots of digital marketing books. Again, lots of us and things are always changing. That's why I approach all Internet marketing books with skepticism and a realization that it will probably be obsolete in six months, tops.
However, there's a little secret elite marketers hold close. People, even in Fortune 500 companies, make the ultimate buying decision. And ultimately, people only separate from their money, even corporate money, when they feel something good will happen.
That requires Impact.
This book literally takes you through the formula for building companies, platforms, and campaigns that thump people in the chest. That's impact.
It's the unexpected human touch: a favorite CD laid on your hotel pillow, a reply via email or twitter directly from an executive or celebrity, an opportunity to contribute to an awesome project or charity, a one on one conversation with a favorite author.
Easy on a small scale you say? Thankfully, The Impact Equation stays grounded in reality. The book goes on to educate you on how to scale Platforms and Networks to satisfy even the most ravenous marketers' need for high quality and quantity of responses. Impact.
Chris Brogan and Julien Smith have done it again (I was a big fan of Trust Agents too); they have teamed up to show you how to make your marketing more human and your customers fanatical by returning your customers emotions with yours.
Grab a copy!