56 of 65 people found the following review helpful
An Authentic Tretise on the World of Work and Business,
This review is from: Reality Check: The Irreverent Guide to Outsmarting, Outmanaging, and Outmarketing Your Competition (Hardcover)Guy Kawasaki is an evangelist. He can't help himself. Thank God.
I, too, was one of the Twitter people who got a preview of the book in digital form and literally laughed out loud -- at the local coffee shop - yeah, I looked stupid. But it was worth it.
I thought it was going to be a short book. At least it seemed that way because I flew through the digital version fairly quickly. So when I saw how big it was (460 pages, 94 Chapters - each one is just a couple pages long - so don't freak out) I thought I'd never get through it. But can I just tell you that it is BY FAR the most entertaining, informative, true-to-life rant on what's good and bad about the world of entrepreneurship, business, presentations - and more.
All the things everyone of us has wanted to say out loud - but has never had he guts is in there. I have so many favorite chapters I don't know where to begin.
Since I have this rule about NOT working with A-holes, I'll start with that one. (That would be Chapter 87, pg. 401) First he describes an A-hole (so you can test to see if you are one), then he goes on to outline some quick and easy strategies of dealing with A-Holes - and so on.
Other favorite chapters are the one's I've themed as "Lies." Throughout the book Guy outlines the Lies different groups tell each other: Lies CEO's tell, Lies Venture Caps Tell, Lies Entrepreneurs tell. These are rants to be sure - but what makes this book so utterly wonderful is that Kawasaki tells you how to avoid them and how to set yourself up for success -- please, for everyone's sake (I can almost hear him say)
In the preview version (I'm not sure where it is in the big book - perhaps it was edited) he basically says that VC's are sick of people asking for money when they haven't already gotten customers (just promises). The quote went something like "Just once I'd love to have someone ask for money so they can expand and grow because they have too many customers and are out of capacity."
See what I mean? The language is so simple. The message so true and so real, that even I can remember something I glanced over MONTHS ago.
To me, that's the sign of a great book.
And now, a confession. I didn't want to like Guy Kawasaki - or his book. I don't go for all this web and book celebrity stuff. Everything is so automated and fake anymore, I guess I'm getting cynical. But Guy Kawasaki practices what he preaches. He connects, he participates and he is good at what he does - and doesn't see why the rest of us can't be good as well.
Like I said Guy Kawasaki is an evangelist -- and a good one too.