Comments

Stories?

All of the comments here are the unvarnished truth.

Kristopher- A story can be fiction or non-fiction can it not? A news story or a bedtime story. We never said anything about lying. We believe you're jumping the gun and trying to put words in our mouth.

Careful Kris, you might get your hand bitten off. Three times.

Grrrrrrrrrrrrrrrrrrrrrrrroar. ;)

To the owners (i.e. the shareholders/venture capitalists/anyone who actually put up their own money into the company) of the Mountain:

Congratulations on your recent success with the Three Wolf Moon T-Shirt! It is a beautiful shirt with beautiful artwork, as are many of your other products. Thanks to the efforts of my brother-in-law (B.Govern) and the other reviewers who followed him, you should continue to prosper and to please your growing legion of customers.

Having said that, I strongly suggest that you fire the employee who wrote this post in your name. You just got a bit of good luck, and you ought to show some gratitude for it (as did your art director, Mr. McGloin, who told the BBC that you are producing 400,000 more shirts). However, the sales of these shirts is being jeopardized by this loser who is accusing my brother-in-law and the other reviewers of class and racial bigotry when there is no call to do so--and then hypocritically responding to a reviewer with his* own offensive old-age joke.

This employee evidently thinks his post is witty, but I found it to be anything but, and I think most of those who are not politically-correct "elitists" would agree with me. I don't know much about your company, but I'm guessing before this incident your shirts were popular amongst those PC types who pretend to care about "the little people," but would do anything to be seen by their peers in places like Wal-Mart, lest they ever be confused with one of "them." Your employee appears to be one of these people. Now that the unwashed masses are buying your shirts, he is probably afraid that his association with your company will prevent him from being invited to fashionable parties in New York and all over New England. And so he is sabotaging your efforts to profit from this bit of good luck.

This employee's actions are destructive to your company, your investments, your suppliers, and to the livelihood of "those that make our shirts" that he purports to speak for. If the company goes out of business, "our neighbors" and "our friends" will suffer, too. Most likely the employee himself won't suffer--he'll figure a way to live off someone else's efforts, as most of these PC types do in one way or another. But you really need to sack this loser. He is the rain on your parade.

Good luck,

Michael

* I assume the post was authored by one person, even though he is using the royal "we" throughout. I also assumed it was a man, just so that I don't have to write "he/she/they" throughout my response. It's not that I'm sexist or anything.

Michael-

Your brother-in-law Brian actually contacted us directly via email and didn't have the reaction that you are having. I think he understands that what was posted was not in any way directed towards him or anyone else reviewing on amazon.

I'm glad you brought this up though, because we don't want anyone to feel the way you do about our stance on this. We are very happy and overwhelmed by the recent events. I think you are mistaking the context of what was said much like some other folks and some members of the media. It would be very easy to do so, because the post is now completely out of order of the review it was originally referring to (because of how it's sorted now by default). If you sort by date, go to the very end and go 10 or 11 pages back, you will see that is only one post away from the review I've pasted at the bottom (that we responded to).

Our "Review" was in response to a post by "Disgusted" (when the shirt was at around 108 reviews). Who seemed genuinely upset and we wanted to state, as a company, if (if being the main word here) the conversations were of that nature (classist, racist or prejudiced ) then we don't approve. We don't think anyone would approve. So we felt that to state that fact, would be stating the obvious ("Disgusted" was the one who brought up those words not us). We did not see any reviews of this sort, but it seemed to us that if "Disgusted" felt this way, there could be others that felt this way as well. There was only one other review at that time, which some may have seen as Classist, that we responded to by mock commenting her review (see Jackie2).

One thing that started to get a bit scary for us, was an older wolf t-shirt review viral (born to roam) that kept being commented on and linked to, that we wanted to distance ourselves from as well. Folks were saying that the other review thread was the original and to check it out. Many of the reviews on that thread are in fact very racist and prejudiced (not on Amazon). We wanted to make sure that anyone reviewing or commenting was well aware of the fact that we did not support these type of reviews of our shirt. This could have been more clearly conveyed for which we apologize. We don't want to post the link but if you read through the reviews, you can find it.

We hope you could see how that would be a problem for any company, not just our own. But as far as we can tell, most, if not all of the reviews here are not biased in any of those ways and we appreciate Amazon for keeping it that way. I've posted the review that we initially responded to below. What I should have done at the time was commented on that review (as I did a bit later), but I posted a "Review" instead. In hindsight this was probably a mistake if you or any others are having this type of reaction to our Review. The Press has run with the negative response theory as well and it's just not the case.

As you can see by the other comments on reviews by The Mountain, that we get it, embrace it & love it. We are having fun with it and we totally appreciate it. We know that we make incredible T-Shirts and we know that we have a huge fan base that appreciates our shirts and Artists. Maybe if you take the time to read the rest of our comments made on the reviews, you will see that we are actually very appreciative of the humor and we are very humbled by what is unfolding as any company would/should be.

Most companies would stay away from this type of interaction and let it feed itself, but we were laughing so hard at the comments when it was forwarded to us on May 13th that we couldn't help ourselves and had to comment. We believe interacting with our customers is what every company should do and even if we say one or two things that you don't find "witty" or you may find offensive it's better than sitting back and not interacting at all. This is what it's all about after all, community. The Mountain prides itself on our own community and we try to give back to it in NH every chance we get. If you want to read more about this you can go to themountain.me and learn about our company.

The Mountain is truly blessed by this incredible meme and we look at it the only way we can, as a miracle of good fortune for our company. We appreciate all the amazing things that fell into place and made this happen: Antonia, Vincent, David and our other amazing artists, working with us all these years supplying us with the best wolf art anywhere (making us the #1 wolf T-Shirt Company on the Planet). The amazing group of folks at our company some of which have been here for 15 years helping make, sell and ship the best shirts on earth. Our customers and fans, folks all over the world who bought millions and millions of shirts from us since our start. The new following that's been building for the past 5 years, J Mascis and Tenacious D we have to thank first as the original Mountain revolutionaries (credit where credit is due). A bunch of movies, actors and actresses, other musicians, pro-snowboarders, pro-skiers, pro-skateboarders, the 2 Element Skateboards Collaborations (you guys rule), the visionary Jordan Hoffart skating for Powell (never has there been a bigger Mountain fan), the twist of fate of Margiela "borrowing" one of our cutting edge designs for his 2008 collection launching us into main stream fashion (thanks Martin), Hello Control out of NY wearing The Mountain playing out and helping share the power... Then in an amazing coincidence starting with Brian Govern (b.govern) last year and a random search on amazon.com for school supplies paired with the Power of Three Wolf Moon, pulling him in and triggering a memory that made him feel compelled to write a farcical review. On to collegehumor.com picking up on it 5 months later and restarting the reviews. On to digg.com digging it over 8000 times pushing it into the stratosphere, where every blog and news company on the planet picks it up! Are you kidding me, this is Legend and we are thrilled.

We love making T-Shirts, it's what we do, what we've built. It's our art. T-Shirt Religion. Ironic Fashion. Three Wolf Moon Power. Call it what you will. We call it The Mountain.

We are so appreciative of all the new fans of The Mountain and we can't wait for you all to find your own power shirt.
Mine is White Tiger Stripe. What's yours?

ps. Michael, everything you "assume" is wrong.

Best Wishes to Everyone

The Mountain®

Review our Review was in response to:

6 of 156 people found the following review helpful:
I can't believe Amazon has allowed these "reviews", May 14, 2009
By Disgusted Review Reader "Disgusted" (America) - See all my reviews
I'm shocked that Amazon hass allowed all these offensive, racist reviews. I am now boycotting Amazon. You are all disgusting if you find these prejudicial, racist reviews funny. This is just foul.
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Comments (8) (One of which is ours)

Ha ha! That makes a hell of a lot more sense. Thank you for clarifying it.

I did buy a shirt for myself.

Good luck,

Michael

Michael-

You're welcome. We hope you love your shirt. Please remember with great T-Shirts comes great responsibility.
Thanks for speaking up and giving us the chance to clarify.

The Mountain