449 of 502 people found the following review helpful
Change Your Habits, Change Your Life,
This review is from: The Power of Habit: Why We Do What We Do in Life and Business (Hardcover)
Customer review from the Amazon Vine Program (What's this?)
This is a great book about the power of habit and what we can do to change our habits in business, life, and society. The book is divided into three sections, first focusing on the individual, then companies, and finally societies.
The first three chapters are my favorite, and really make up the heart of the book.
Chapter 1, "The Habit Loop" explains exactly what a habit is. Some estimate, according to the author, that habits make up 40% of our daily routine. Favorite quote from this chapter: "This process within our brains is a three-step loop. First, there is a cue, a trigger that tells your brain to go into automatic mode and which behavior to use. The there is the routine, which can be physical or mental or emotional. Finally, there is the reward . . ." (19)
Chapter 2, "The Craving Brain" includes the story of Pepsodent and lays out a simple formula for creating new habits in others. "First, find a simple and obvious cue. Second, clearly define the reward." (37) The rest of the chapter will fill you in on the missing part of this formula and you will learn how Febreze went from near bust to a product bringing in over a billion dollars a year.
Chapter 3, "The Golden Rule of Habit Change" is my favorite chapter. In this chapter you will learn what part of the habit loop to modify and how you should go about doing it. You will also learn how Tony Dungee reinvented the Tampa Bay Buccaneers and the Indianapolis Colts by instilling habits into his teams. Very good information, if you read one chapter in this book, make sure it is this one. Of interest to everyone, from smokers to businessmen to nail-biters to football coaches.
The remaining two sections of the book were not quite as strong as the first. They consist mainly of anecdotes and examples of how companies and societies (and a church) changed habits in others successfully. They are worth reading, but not as good as the first third of the book. The Starbucks story of instilling willpower in their employees and the story of Rosa Parks and Saddleback church were the most interesting.
All in all, this book is definitely worth picking up. I was a little disappointed by the last couple of sections of the book and thought that one of the anecdotes the author used in the first chapter was overused (same story, same person covered thoroughly in Moonwalking with Einstein: The Art and Science of Remembering Everything if you have read it). The core of the book that explains what habits are and how to change them make this book a valuable read. Recommended.
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Showing 1-9 of 9 posts in this discussion
Initial post: Feb 19, 2012 9:30:43 AM PST
Last edited by the author on Mar 3, 2012 9:00:42 AM PST
Marshall Glickman says:
Seems like a balanced, thoughtful review; thanks. You had some ambivalence, is it good enough to buy (I assume you got a free review copy via Vine)?
Echo Point Books, Publisher of Get Fit in Bed: Tone Your Body & Calm Your Mind from the Comfort of Your Bed & The Couple's Survival Workbook: What You Can Do To Reconnect With Your Partner and Make Your Marriage Work
In reply to an earlier post on Feb 19, 2012 1:48:42 PM PST
Yes, the first three chapters are pretty interesting. The rest is good, but feels too familiar and too much like other social science/business books. If you are interested in habits, his description and how to change them is good material.
Posted on Mar 3, 2012 9:14:55 AM PST
[Deleted by Amazon on Mar 23, 2013 2:55:53 AM PDT]
In reply to an earlier post on Mar 3, 2012 11:41:15 AM PST
Not at all, mostly anecdotal. Could of used more scientific details in the later chapters and less stories. Overall, its a good read.
Posted on Mar 13, 2012 2:47:43 PM PDT
Last edited by the author on Mar 13, 2012 2:50:11 PM PDT
S. Wade says:
I'm not usually one who takes the time to write comments. Although I'm very opinionated, I'm just the type to roll thoughts around in my head. But your review of this book is so wonderful, so detailed and thorough I just felt I needed to say thanks. I have some lifechanging situations I've been desiring to change and I know that a strong amount of the negatives in my life is because I'm just so caught up in bad habits that I've developed since 2007 when I stopped working due to a disability. So when I saw this book and it's author on the Today Show I was very intrigued by the thought of someone who could explain habits as the more I know, learn and understand I feel that I can overcome because motivational books have been so beneficial in my life in the past and since I've decided I'm ready to change and go back to my previous dynamic self when I worked so hard I've just been looking for the right motivational tool. Well after seeing the Today show and prior to ordering the book I forgot all about the book and it's author, but luckily Amazon had kept it and pulled it up from a previous search I'd made way back when. So I was sitting here trying to decide if I really want to spend the money on this book, trying to recall with all my might the segment I'd seen on the Today show that had even made me think this might be the book for me. Well thanks to you and your wonderful detailed review I did not have to bust my brain trying to remember. I mean you've broken down every segment of the book, the sections you've found as must reads, what might not be as helpful. So I've said all this to let you know I truly appreciate all the detail you put in your review and because of your review I am ordering this book and although I haven't gotten or read it yet, I do feel good about this purchase. So thanks so much again and because of YOU this author has gotten another sale! I just hope that after I do receive the book and hopefully it will help me make some changes that I'll be able to pay it forward and remember to come back and write a review and provide some inspiration that may help someone else feel confident in taking this first step. Take Care and God Bless!
In reply to an earlier post on Mar 14, 2012 5:28:06 AM PDT
Thanks for the kind words and the endorsement. Hope this book helps you and that you are able to break some of those habits. If you like it, try Mindhacker: 60 Tips, Tricks, and Games to Take Your Mind to the Next Level. It's a different kind of book, but it does offer some really good advice on breaking habits and instilling them practically. Good luck!
Posted on Mar 22, 2012 11:31:41 PM PDT
! Aesop - Sam says:
"Some estimate, according to the author, that habits make up 40% of our daily routine."
Posted on Nov 30, 2012 12:40:47 PM PST
I must say, I found this book to of great help and it is one of the best self help books i have read in a while.
I recommened it as a good read.
I also read (1000 Highly Effective Stratergies To Sharpen Ones Memory), which is a very good book to read too, check it out here: 1000 Highly Effective Stratergies To Sharpen Ones Memory
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Posted on Dec 4, 2013 3:29:37 PM PST
Darrell Stempke says:
I wanted to add that I still got a lot out of the later chapters. For instance, the key point from the Alcoa story is about having keystone habits that lead to others. Someone could focus on the first 3 chapters and make the mistake of changing 20 habits regarding health.
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