Customer Review

80 of 81 people found the following review helpful
5.0 out of 5 stars Most useful book on this subject, October 5, 2004
Verified Purchase(What's this?)
This review is from: e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning (Hardcover)
As someone who has been designing multimedia elearning programs since '95, I found this book simply the most useful book on this subject for anyone serious about getting multimedia learning right.

The book is full of references to well designed studies published in refereed jounals where the principles discussed were meticulously examined by learning researchers.

This is refreshing in a field where most books are anecdotes written by programmers (ala Michael Allen) or website designers. This book actually gives you design principles to follow to increase student learning while debunking many (too)popular theories about good design (such as the usefulness of extra tidbits of information, how to mix pictures and text, when to use audio in an animation, whether a self-playing presentation is better than one where the user clicks through, etc, whether all learners learn best from non-linear presentation, etc.).

I'd highly recomend this book to anyone serious about getting educational multimedia design and elearning right.
Help other customers find the most helpful reviews 
Was this review helpful to you? Yes No

[Add comment]
Post a comment
To insert a product link use the format: [[ASIN:ASIN product-title]] (What's this?)
Amazon will display this name with all your submissions, including reviews and discussion posts. (Learn more)
Name:
Badge:
This badge will be assigned to you and will appear along with your name.
There was an error. Please try again.
Please see the full guidelines here.

Official Comment

As a representative of this product you can post one Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
The following name and badge will be shown with this comment:
 (edit name)
After clicking the Post button you will be asked to create your public name, which will be shown with all your contributions.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.  Learn more
Otherwise, you can still post a regular comment on this review.

Is this your product?

If you are the author, artist, manufacturer or an official representative of this product, you can post an Official Comment on this review. It will appear immediately below the review wherever it is displayed.   Learn more
 
System timed out

We were unable to verify whether you represent the product. Please try again later, or retry now. Otherwise you can post a regular comment.

Since you previously posted an Official Comment, this comment will appear in the comment section below. You also have the option to edit your Official Comment.   Learn more
The maximum number of Official Comments have been posted. This comment will appear in the comment section below.   Learn more
Prompts for sign-in
 

Comments


Sort: Oldest first | Newest first
Showing 1-2 of 2 posts in this discussion
Initial post: Feb 22, 2012 3:37:01 PM PST
I haven't read the book yet but I won't take this guy's word for it. Anyone who thinks Dr. Michael Allen's contibutions to e-learning are merely "anecdotal" should not be given any respect by professionals in the industry.

In reply to an earlier post on Feb 22, 2012 10:32:22 PM PST
Last edited by the author on Feb 22, 2012 10:37:12 PM PST
I think if you do read the book, you will see the comparison is apt. I never said Michael Allen hadn't made great, even fantastic contributions, I said his descriptions of what works were based on anecdotes. This based on my reading of Michael Allen's Guide to E-Learning.

What I specifically appreciate about Mayer and Clark was that when they say something works or doesn't work, they are basing that on actual experimental evidence. If you are spending a good deal of time and money on building an eLearning program (and they can be quite expensive) - I think it is a good thing to know what design and delivery practices the research shows are most effective.

I'm sorry if my mention of Allen came off as snarky, I didn't mean it that way. I so appreciate books like this one by a researcher who has conducted and published numerous studies* that provide evidence based information on how to design demonstrably effective eLearning content.

* http://www.psych.ucsb.edu/people/faculty/mayer/publications/publications.php
‹ Previous 1 Next ›

Review Details

Item

Reviewer


Location: Cal State Humboldt

Top Reviewer Ranking: 193,634