80 of 81 people found the following review helpful
Most useful book on this subject,
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This review is from: e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning (Hardcover)
As someone who has been designing multimedia elearning programs since '95, I found this book simply the most useful book on this subject for anyone serious about getting multimedia learning right.
The book is full of references to well designed studies published in refereed jounals where the principles discussed were meticulously examined by learning researchers.
This is refreshing in a field where most books are anecdotes written by programmers (ala Michael Allen) or website designers. This book actually gives you design principles to follow to increase student learning while debunking many (too)popular theories about good design (such as the usefulness of extra tidbits of information, how to mix pictures and text, when to use audio in an animation, whether a self-playing presentation is better than one where the user clicks through, etc, whether all learners learn best from non-linear presentation, etc.).
I'd highly recomend this book to anyone serious about getting educational multimedia design and elearning right.
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Showing 1-2 of 2 posts in this discussion
Initial post: Feb 22, 2012 3:37:01 PM PST
Scott W. Nipper says:
I haven't read the book yet but I won't take this guy's word for it. Anyone who thinks Dr. Michael Allen's contibutions to e-learning are merely "anecdotal" should not be given any respect by professionals in the industry.
In reply to an earlier post on Feb 22, 2012 10:32:22 PM PST
Last edited by the author on Feb 22, 2012 10:37:12 PM PST
Michael Penney says:
I think if you do read the book, you will see the comparison is apt. I never said Michael Allen hadn't made great, even fantastic contributions, I said his descriptions of what works were based on anecdotes. This based on my reading of Michael Allen's Guide to E-Learning.
What I specifically appreciate about Mayer and Clark was that when they say something works or doesn't work, they are basing that on actual experimental evidence. If you are spending a good deal of time and money on building an eLearning program (and they can be quite expensive) - I think it is a good thing to know what design and delivery practices the research shows are most effective.
I'm sorry if my mention of Allen came off as snarky, I didn't mean it that way. I so appreciate books like this one by a researcher who has conducted and published numerous studies* that provide evidence based information on how to design demonstrably effective eLearning content.
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e-Learning and the Science of Instruction: Proven Guidelines for Consumers and Designers of Multimedia Learning(18 customer reviews)
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