Customer Review

4 of 4 people found the following review helpful
5.0 out of 5 stars The playbook for Social Media, from beginning to end, April 16, 2011
This review is from: Social Media ROI: Managing and Measuring Social Media Efforts in Your Organization (Que Biz-Tech) (Paperback)
Bigger books have been written on social media, but not better ones. This book systematically builds a social media programme through Blanchard's four sections: Strategy, Integration, Management and Measurement.

As Blanchard is first and foremost a brand expert, this book is not a full of social media hype, nor about social media as an annexed wonder-tool that must change a company. Instead, as a brand expert, he demonstrates how social media can be added not just to the marketing mix of a company, but it's PR, customer service, internal comms, etc.

Highly recommended.
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Location: Exeter, UK

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