Customer Review

2 of 2 people found the following review helpful
5.0 out of 5 stars A MUST READ for any small business owner, entrepreneur, or solo professional, March 30, 2011
This review is from: The New Small: How a New Breed of Small Businesses Is Harnessing the Power of Emerging Technologies (Paperback)
I recently finished this book and in my opinion it is a MUST READ for any small business owner, entrepreneur, or solo professional or those thinking about making the jump.

As a small business technology consultant specializing in mobile work I've read lots of books on small business technology. The New Small is top on my recommended list for business owners who want to know how to run a smart business with today's technology.

In his book Phil Simon describes "The New Small": a dynamic breed of small businesses using 5 key emerging technologies to grow, thrive, and compete with larger companies. Phil breaks it down to these 5 enablers:

- Cloud computing
- Software as a Service (SaaS)
- Free and open source software (FOSS)
- Mobility
- Social technologies

There are a lot of technologies that give small businesses a competitive edge but I love the way Phil Simon codified these 5 as the core that level the playing field. But be sure this isn't a book full of tech geekdom - he talks more about the strategy and philosophies of the companies using these technologies and how they dynamically changed the way they work.

By making smart, strategic use of these 5 enablers, small businesses can be flexible, lean, and fun. And as he points out - meaningful work is a big part of what makes up The New Small. Many of the business owners he profiles in the second section of the book left larger companies - stymied by the slow change and bureaucratic red tape that binds every decision - to start (or join) smaller more dynamic companies. Companies that know, as Phil so aptly puts it - "Work doesn't have to suck"!

The companies he profiles aren't your usual suspects either (tech or online companies) - his profiles include a dentist, a law firm, and a restaurant (among the 11). I've long said that any small business can take advantage of today's technology and Phil's small business stories/case studies prove it!

Large companies can learn a lot from this book too as it explains how changes in flexibility and business philosophy often lead to an advantage for small businesses over larger ones. Big companies can learn a lot from their smaller brethren.

His writing style is friendly, down-to-earth and has plenty of humor. The book is filled with strategy, philosophy, and tips about how to succeed as a small business. Do yourself (and your business) a favor and get a copy!
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