6 of 6 people found the following review helpful
Building businesses with people-ness,
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This review is from: The Commitment Engine: Making Work Worth It (Hardcover)
I read a lot about startups and building businesses. John made a link between people and businesses that most books miss. Businesses flow out of people. The truer businesses can be to the people who create them and the people who buy from them, the more the businesses will thrive. People-ness builds commitment inside and out. I was struck by Nancy Duarte's comment that the book covers "lofty things" and "practical steps." I had exactly the opposite reaction. The book challenged me to make sure my business is profoundly people grounded.