7 of 7 people found the following review helpful
Shhh! This book contains secrets for sustainable word of mouth...,
This review is from: Brains on Fire: Igniting Powerful, Sustainable, Word of Mouth Movements (Hardcover)
If you're tired of flushing 98% of your marketing spend down the mass media toilet, if you're tired of seeing response rates drop the second you turn off the money spigot, if you're well, just TIRED, this book is for you.
The book is full of inspirational examples for identifying and activating your fans and then empowering them to tell your story for you.
My favorite chapter is "Movements Make Advocates Feel Like Rock Stars". By reminding us that people have esteem and actualization needs it draws a sharp contrast to old and tired marketing mind-sets that view customers as targets to be hunted and adversaries. The reward for a change in mind-set? Extreme loyalty from your customers and all the benefits of their positive word of mouth.
It's an inexpensive and quick read - go for it.
Full disclosure - I was quoted in the book, but not compensated in any way for that quotation or this review. I'm posting this review because I genuinely like this book and the folks that wrote it. If you ever met the authors, you'd understand...