10 of 11 people found the following review helpful
Who are you asking?,
This review is from: The Seven Faces of Philanthropy: A New Approach to Cultivating Major Donors (Jossey-Bass Nonprofit & Public Management Series) (Paperback)
This is a very important read for the not-for-profit person planning to ask for money. It is important to understand the motivations for giving and incorporate that into your "ask".
This book is the best resource for simplifying the giving patterns and motivators of people.