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What's Going On Down There?,
This review is from: Living on the Fault Line : Managing for Shareholder Value in the Age of the Internet (Hardcover)Those who have read Crossing the Chasm and/or Inside the Tornado already know that Moore is among the brightest, most eloquent of contemporary business thinkers. In the Introduction to this book, he explains that it is "about managing for shareholder value, a discipline that has been widely endorsed but rather poorly described. Specifically, it is intended to answer one question that is haunting numerous management teams at the turn of the century: [italics] What should a company that rose to prominence prior to the Internet know and do about its stock price now that the Internet is upon us?" There are related questions:
1. What are the fundamental changes that collectively represent the transitions to the new economy?
2. If a stock price directly equates to sustainable competitive advantage, what must a management team do to convert that stock price into an appropriate management information system?
3. What are the most effective strategies for recognizing, catching, and then riding the next technology "wave"?
4. What are the most effective strategies for coping with the "destabilizing effects" on markets caused by shifts in underlying technologies?
5. As markets evolve through a series of four distinct stages which comprise the "the technology adoption life cycle", how and where (and especially WHY) can a new technology cause so many corporations to fail?
6. Which cultural models should be considered if the objective is to sustain "long-term vibrant success"?
With uncommon skill, Moore addresses these and other key questions. Although it may seem that this book was written only for decision-makers in large, publicly traded companies, I now suggest that almost all of the information and suggestions provided are also relevant to privately held companies as well as to non-profits. Moore's ultimate objective is to explain HOW to maximize value of any organization in the Age of the Internet. He suggests that an organization conduct a series of workshops for its senior managers, each workshop based on one of the chapters in this book. That is an excellent suggestion. The material could also be the substance of an off-site "retreat", with its Table of Contents serving as the agenda.
Those who share my high regard for this book are strongly encouraged to read Ehrbar's EVA, Christensen's The Innovator's Dilemma, and Collins & Porras' Built to Last.