4 of 5 people found the following review helpful
The Mobile Revolution is Changing the Marketing Game,
Verified Purchase(What's this?)
This review is from: The Third Screen: Marketing to Your Customers in a World Gone Mobile (Hardcover)
Untethered consumers, m-commerce, and the entire mobile revolution are changing the game for marketers. And if you have any doubts about the incredible influence that mobile technology is having on not just the marketing profession but everyday life, you won't after you've read The Third Screen.
Author Chuck Martin thoroughly explains how mobile devices, mobile apps, mobile commerce, and the mobile lifestyle are impacting marketers in a big way, all around the world. Most of the content in this book focuses on helping the reader understand the best strategies and tactics for leveraging mobile as a new channel for marketing their products and services.
Martin also discusses the increasingly important intersection of mobile and social media, including location awareness, self-aggregation, and hyperlocal marketing. The chapter on customer engagement via mobile is particularly interesting.