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Customer Review

30 of 34 people found the following review helpful
3.0 out of 5 stars Good for Beginners,, October 20, 2007
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This review is from: The Little Book That Makes You Rich: A Proven Market-Beating Formula for Growth Investing (Hardcover)
This small and easy to read book provides a good introduction to the fundamentals of growth investing. However, the experienced investor will find little inspiration in reading that stock valuation is based on earnings and sales growth as well as other Finance 101 parameters such as betas and alphas. The book doesn't go into much detail on how the 8 parameters for growth investing fit together so you can calculate your own valuation score and tweak it for your own needs.

To find a stock's valuation score, you'll have to go to the book's companion Web Site where you'll find a carefully crafted set of pages that feel like they were designed by a marketing consultant. The stock database is interesting but of limited value to an investor. The registration process is done in two steps: first you sign up and get a generic account that doesn't let you save a portfolio, then two days later you get an email that allows you to create your own username which can then be used to save a list of stock picks. Why is this necessary? This feels like it's part of a marketing campaign that aims at increasing your hunger for more. Once you get to the database, you'll notice that many A rated stocks are overvalued and at the peak of their hype cycle. Blindly building a portfolio of A rated stocks seems like a good way to loose your money.

In the end the book leaves you with a hunger for more. How do ratings evolve over time? How do you weight the 8 fundamental indicators? What is the "Quantitave Grade" that mysteriously appears in the stock database but never gets explained in the book or on the site? It's hard to believe that all of these open ended questions are not part of a more elaborate strategy: Give the reader a taste of Navellier investing and then let them eat the full meal by buying into his funds.
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