28 of 31 people found the following review helpful
Interesting Concept, Terribly Short on Info...Overpriced,
Verified Purchase(What's this?)
This review is from: Newsjacking: How to Inject your Ideas into a Breaking News Story and Generate Tons of Media Coverage (Kindle Edition)
There was little in this "book" that stopped me from marching over to Amazon for a refund. David presents an interesting concept- one I hadn't heard of before- and gave relevant examples of newjacking in action.
The book is short- incredibly short. More like a big blog post. David's got some balls to ask $7 for a "book" that one can read during a lunch break. It briefly touches on each topic, but doesn't go deeper.
"How to Inject your Ideas into a Breaking News Story".... this is essentially mentioned in passing.
"Generate Tons of Media Coverage".... only a small amount of actionable advice- you are largely left to fend for yourself, or rely on luck.
The last 11% of the book is acknowledgements and pimping David's own services. Seriously? The book is short enough without having to dedicate a big chunk of it to meaningless back-matter.
This book was one typo away from me asking for a refund. If David wants this book to do well, perhaps he should update it to warrant the hefty price tag.