5 of 8 people found the following review helpful
the power of storytelling in today's world,
This review is from: Storyscaping: Stop Creating Ads, Start Creating Worlds (Hardcover)
Storyscaping shares and teaches a powerful new approach to advertising and marketing. Tapping into the power of storytelling, for which all human beings have an inherent connection, storyscaping creates both an emotional and rational tool for connecting brands and consumers.
A must-read for all those in marketing, advertising and business world--AND anyone wishing to create a compelling presentation to resonate with ANY audience. The philosophy and approach are truly ubiquitous.