5 of 5 people found the following review helpful
Brito Clearly Breaks it Down,
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This review is from: Smart Business, Social Business: A Playbook for Social Media in Your Organization (Que Biz-Tech) (Hardcover)Social media is changing the way brands and consumers interact online and digital marketers are beginning to allocate serious resources to social programs. In "Smart Business, Social Business," Michael Brito illustrates that it takes more than just social marketing to succeed in today's dynamic landscape, it takes a real cultural shift in the way companies do business and in the way they interact with customers and prospects.
Brito takes the reader through the people, process, and technology requirements for making this shift and does so with precision and clarity. He covers everything from strategy and governance to measurement and metrics, supporting his insights with real world examples.
I've already bought copies for a few of my clients and highly recommend this book to digital marketers as well as anyone looking to better serve their customers and prospects - it is absolutely a great read.