The real truth: What business owners need to know about social media,
This review is from: The REAL TRUTH About Social Media: Confessions of a Social Media CEO (Kindle Edition)
When you work in social media regularly, one of the best things to have on hand is a book that you can hand to business owners that don't recognize the benefits of social media. One of my favorites Eric Harr's recent book entitled The Real Truth About Social Media.
Despite it's modest size (about 100 pages), Real Truth is filled with actionable insights that are easily understood by traditional marketing executives and business leaders, without time-wasting jabber or hollow social media evangelism. Real Truth answers the most common question that business leaders have about social media: Why bother?It's not about social media. It's about customer service.
"If you deliver old-school customer service to your customers -- if you care, listen, and have humility, and if you put people first -- you will reap rich rewards from social media. You will build a volunteer army of passion-driven, newly-empowered marketers," Harr said. "The brands that are winning in social media do it old-school."
And he's right. The most successful companies with social media are the ones that have put the greatest effort into customer service -- and knowing their customer. Social media is just a method of reaping and measuring the rewards of doing so more quickly.
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