Customer Review

109 of 116 people found the following review helpful
5.0 out of 5 stars Thought maybe I was over rap, but I just hadn't heard this, January 25, 2013
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This review is from: The Heist [Deluxe Edition] [Explicit] [+digital booklet] (MP3 Music)
Too much rap today is repetitive, narcissistic, inane, untruthful. Where is the edge? Where is the story telling? Where is the truth? (Even in the 2pac era, rapping about money was really about the *desire* for power and money at a time when such things were inaccessible to black youth, and seemed to be intended as a stark contrast to the crack epidemic that was decimating inner city neighborhoods. The 'money' story line is now 20 years old, and has morphed to become less relevant, less truthful, more vain, more narcissistic, and boringly ubiquitous.). Maybe I had just outgrown rap....

Enter the Heist. I was sent a link to the NPR "Tiny Desk" concert performed by Macklemore and was blown away. Here was Macklemore challenging the homophobic culture of hip hop, while examining his own assumptions about what it meant to be gay. In the next song challenging the narrative about money by professing his love for "your Grandpa's clothes" that he could pick up in a thrift shop. (About designer t-shirts: "That shirt's hella dough; And having the same one as six other people in this club is a hella don't!") Story telling! An edge! Something novel! Hallelujah!

The message is all well and good, but to be honest I probably wouldn't have made it that far if the music didn't sound good. But it does. Banging bass. Melody. Great vocals. A trumpet loads the songs with energy; the songs are interlaced with samples from '90s era hip hop. The songs actually progress and develop. Macklemore changes his tempo and phrasing. Good stuff.

My best advice: Check out Macklemore's 'NPR Tiny Desk' concert. If you're not blown away, then this isn't the CD for you. And.... I'm not sure you're a fan of the best that rap can be.

Macklemore is the next rap star in the making. In a way, a throwback. But also an evolution. And just in time.
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Tracked by 2 customers

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Showing 1-3 of 3 posts in this discussion
Initial post: May 15, 2013 6:02:47 AM PDT
E. Czereda says:
Your review almost brought a tear to my eye with it's magnificence. You sir are a gentleman and a scholar.

Posted on Aug 5, 2013 5:51:04 AM PDT
Darryl Davis says:
This was one of the best serious reviews for a product I've ever read on Amazon. I completely agree with your view on hip-hop/rap and this album is helping me appreciate the genre I fell in love with in the 90s (I was only born in '86). Aside from my love of Christian Hip Hop, Macklemore is reinventing hip hop for me in the positive way I was afraid was dying out.

Posted on Apr 16, 2014 7:07:14 PM PDT
Mr. Gabriel says:
Your post inspired me, got me choked up. It's one of the best I've ever read on amazon. These two others below know what I'm talking about. THANKS!!
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