Thanks for the honest review, Tony.
Got a little carried away with the endorsements, eh? That's a fair critique. Honestly, since this was my first trade book, I wanted to do everything I could to overcome people's objections to reading it. Being a new author, I knew I'd have to convince people why it was worth their time. Asking for notable names to endorse it was my way of doing that (which I did because of my belief in the message and desire to get it out to as many people as possible).
But I hear you saying maybe I overdid that, and I appreciate the feedback. I'll try to apply it next time.