5 of 6 people found the following review helpful
This review is from: Jump Start Your Business Brain: Win More, Lose Less and Make More Money with Your New Products, Services, Sales and Advertising (Hardcover)
Last week I finished "Jump Start Your Business Brain" and gave a report to the marketing group. Upon review of our marketing efforts, we found that we were selling the features of lean manufacturing and not showing potential clients the benefits and competitive business advantage to be gained. We also decided to market with more clarity to the client "reasons to believe." We landed two new contracts this week. Could be a coincedence, but more likely a result from putting to use Doug Hall's techniques outlined in "Jump Start Your Business Brain." Look for Doug's techniques to be used on the TSD web site. I feel so strongly about Doug's book that I am going to recommend that TSD try and provide a link to Doug's web sites!