5 of 7 people found the following review helpful
simple, clear, concise,
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This review is from: Design Management: Managing Design Strategy, Process and Implementation (Required Reading Range) (Paperback)
This book presents the structure that sustains the design discipline in the (corporate) world today. You will get more info about the process, the vision and in the end - your own role in this entire structure. It is a great eye opener for the designer engaged only in designing, and a good reference for the manager involved in the process. The graphics gives engagement to the reading. Makes for a good reference book.