23 of 25 people found the following review helpful
Incredibly useful reference book,
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This review is from: The Magazine From Cover to Cover : Inside a Dynamic Industry (Paperback)
If you're looking to learn the basics of the magazine publishing business, this book is an excellent place to begin. Chapters include (among others): The Magazine as a Storehouse, The Magazine as a Marketplace, Magazine Business Plans, Magazine Production, and Magazines for the Twenty-First Century. Every chapter contains the basic aspects, multiple real-world examples, and a useful list of further reading.