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This review is from: Church Marketing 101: Preparing Your Church for Greater Growth (Paperback)
Everyday in the United States people are bombarded with a communication avalanche. It has been estimated by communication experts that the average American experiences 1,500-3,500 attempts to get his/her attention per day. With all that competition, what hope do we who want to communicate to church members and unchurched people about our church events and ministry opportunities have of getting people to hear us? How do we keep the message we know is so important from getting drowned by the information tsunami? The only solution is to learn to become more strategic in the ways your church communicates with your community. Marketing is a discipline that can help you communicate better.
Church Marketing 101 is a good resource to help you learn how to apply marketing know-how in your context. Richard Reising does a great job in making marketing concepts accessible to ministry leaders. He makes as clear an explanation of the concept of branding as I have seen anywhere. And he does it without too much technical jargon. Reising's heart for ministry also shows through in this book. This is a very readable, practical church marketing book.