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Spectacular review how we move companies forward,
This review is from: Diffusion of Innovations, Fourth Edition (Paperback)
Why the world is not speaking Everett M. Rogers name in the same breath as Edward M. Demings is a mystery to me. Prof Rogers has lucidly described how information is diffused throughout companies and communities. If you want to know how to get information to the next hire, read this book.
Additionally, like Edward Tufte's books on graphical presentation of data, Prof Rogers book is filled with fun stories of successes and failures. Read why we have electric and not more efficient gas refrigerators or why it took 250 years for the British Admiralty to adopt citrus fruit for its sailors to prevent death from scurvy.
This is a must read for anyone in corporate America