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Good Start to Apply Sun Tzu to Marketing,
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This review is from: Sun Tzu and the Art of Business: Six Strategic Principles for Managers (Paperback)
McNeilly was the first work I read applying Sun Tzu to modern business. Although I was initially impressed with the translation of theory, I was very disappointed with lack of in-depth discussion beyond almost "common sense" applications and few business examples. But, it is a fairly easy and quick read...a good starting point in getting the "Art of War" into your business strategies.
McNeilly does well jumping between Sun Tzu's original translated text and then applying that verse to his supporting points. There is a bit more military examples than there are business examples, which has been a little disappointing. But, the corporate world examples that are provided are good ones.
"Art of Business" does well to explain the finer points of Sun Tzu's timeless strategic tome and gets you started in the right direction.