4 of 4 people found the following review helpful
Not nearly as good as his newer stuff,
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This review is from: All Marketers are Liars (with a New Preface): The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All (Hardcover)
I love Seth Godin's work, read his blog daily, etc. I thought that I would spend some time reading his older books, since everything he does is gold, but I didn't enjoy this one nearly as much as his newer works.