Customer Review

7 of 10 people found the following review helpful
4.0 out of 5 stars If You do Social Media Strategy, You Have to Know Content Strategy, June 26, 2012
This review is from: Content Strategy for the Web, 2nd Edition (Paperback)
If a management consultant and a website copy writer got married, then "Content Strategy for the Web" would be their first child. It's one of those books that you'll want to read cover-to-cover to get the big picture, and then re-read, scissors in-hand (well, Evernote), to pluck out the many useful methodologies.

What makes this book so useful is that the authors know that no matter how brilliant the strategy, no matter how creative the content, if you don't have the buy-in of the organization and embrace the mundane details of execution, you'll fall flat on your face. This svelte 184-page guide goes into just the right depth on:

* What content is
* What an effective strategy looks like
* What screws up strategies
* The roles of each person in the content creation supply chain
* How to dissect the content creation workflow
* Tools that will make your life easier (my favorite part)
* How to do a content audit
* How concepts like "voice" and "messages" fit in

All of this is done with a minimum of jargon, a maximum of realism, and a smattering of humor to keep you motivated through the end. Authors Kristina Halvorson and Melissa Rach also deserve a round of applause for one final touch: at the end of the book they list blogs, Meetups, Google Groups and other books that continue your education on content strategy. Those are several steps further than most authors take, and as a reader, it's much appreciated.

Content Strategy is available on Kindle, but I picked up the print version because that's where I saw it first and I couldn't resist. In retrospect, the beautiful layout gave me the mental room to reflect on the weight of the ideas better than the e-version would have. Either format will work, so pick the one you'll most likely read.
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